The Bone 3™

Strong bones
are built daily.

Three actions. One minute to start.

Feed it. Load it. Know it.™

Check Your Bone Risk in 60 Seconds →
Takes 60 seconds
No sign-up required
Private
Not medical advice

Clinically led by Dr Taher Mahmud FRCP, Consultant Rheumatologist, London Osteoporosis Clinic.

Clinically led. Publicly accessible. Designed for scale.

The Product

The Bone 3™

Feed it. Load it. Know it.™

Three simple habits that protect your bones for life. You don't need a clinic. You don't need a prescription. You just need to start today.

Supplements support — they don't replace — food and exercise.

Feed It
Eat for your bones
Load It
Move and get strong
Know It
Check your risk early
Check Your Bone Risk in 60 Seconds →
Start Here

Check Your Risk

Our evidence-informed 60-second quiz tells you where your bone health stands right now — and what to do about it. No sign-up. No cost.

Used by individuals, employers, and healthcare organisations across the UK.

This is not medical advice. It's the first step on your journey to understanding your bones.

Check Your Bone Risk in 60 Seconds →
Takes 60 seconds
No sign-up required
Private
Not medical advice
60s
To complete
1 in 3
Women over 50 affected
1 in 5
Men over 50 affected
Free
Always
The Bone 3™

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We will not share your details. Unsubscribe any time.

The Distribution System

The GOF System

Five steps that move anyone from unawareness to protected bone health — and then spread the message further.

01
Step 1

Start Here

The Bone 3™

A public campaign that reaches people before fracture risk becomes fracture reality.

02
Step 2

Check Your Risk

60-Second Quiz

An evidence-informed quiz that flags who needs to act — and gives everyone a starting point.

03
Step 3

Strengthen Your Bones

Healthy Habits

Personalised guidance on food, exercise, and lifestyle to build stronger bones today.

04
Step 4

Get Medical Help if Needed

Referral Pathway

High-risk individuals are connected to local healthcare — fast, simple, no new clinics.

05
Step 5

Share & Help Others

Spread the Word

Send this to 3 people you care about. Turn personal action into population change.

"Action Before Fracture, Without Building Clinics."

How it works

The System Loop

📣
Awareness
📋
Test
💪
Action
🏥
Referral
🔁
Share
Each person who shares restarts the loop for 3 more people
Step 1

Start Here

The Bone 3™ is a public campaign built around three daily habits. It reaches people before fracture risk becomes fracture reality. Simple enough for anyone. Powerful enough to change a population.

Check Your Bone Risk →
Step 2

Check Your Risk

An evidence-informed 60-second quiz that tells you where your bone health stands. No sign-up. No cost. Based on your answers, you get a clear next step.

Take the Quiz Now →
Takes 60 seconds
No sign-up required
Private
Not medical advice
Step 3

Strengthen Your Bones

Based on your quiz results, you get personalised guidance. Eat better. Move more. Cut the habits that weaken bones. Small changes. Big difference.

Eat calcium-rich foods
Do weight-bearing exercise
Reduce smoking & alcohol
Track your progress
Start with the Quiz →
Step 4

Get Medical Help if Needed

If your quiz flags a higher risk, the GOF System connects you to your local GP or bone clinic. No new infrastructure. No waiting lists created. Just a clear path to the right care.

Check Your Risk First →
Step 5

Share & Help Others

You've taken the first step. Now send this to 3 people you care about. That's how a personal action becomes a public health movement.

Share this message

"Check your bone health risk in 60 seconds — free, private, no sign-up needed. Could save your life."

For Organisations

Deploy the GOF System
in Your Organisation

Launch a proven bone health prevention programme in 7 days. No infrastructure required.

Launch in 7 Days
From agreement to live deployment in one week.
🏗️
No Infrastructure
Works entirely within your existing systems.
📱
QR Code Ready
Print-ready QR campaigns for any environment.
🔗
NHS Compatible
Integrates with existing healthcare referral pathways.
🏢
Employers
Protect your workforce
Reduce musculoskeletal absence
Duty of care for over-50s
Measurable health ROI
Branded campaign assets included
+ Get Deployment Info
🏅
Sports Organisations
Protect your athletes
Bone health screening for all ages
Injury prevention programme
Works alongside existing physio
QR code deployment at venues
+ Get Deployment Info
💊
Community & Pharmacies
Reach people where they are
Counter-top QR campaigns
No clinical training required
Referral pathway built in
Scalable across multiple sites
+ Get Deployment Info

5 Things to Know

About osteoporosis.
1

1 in 3 women and 1 in 5 men over 50 will break a bone due to osteoporosis.

2

Most people have no symptoms until a fracture happens.

3

A 60-second quiz can flag your risk — right now.

4

Simple lifestyle changes can significantly reduce your risk.

5

Stopping smoking, cutting alcohol, eating well, and exercising all help.

Clinical Authority

Dr Taher Mahmud FRCP

Founder of the London Osteoporosis Clinic. Creator of The Bone 3™. Over two decades of clinical experience in osteoporosis prevention.

The GOF System is built on his conviction that fracture prevention must happen at population scale — not just in specialist clinics.

FEED
LOAD
KNOW
The Bone 3™ System
Feed it. Load it. Know it.™
The daily system for stronger bones

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